Town & Sea is one of our favorite new small businesses in the home industry. An online auction marketplace, bringing design inspiration to the auction block.
Have you ever found yourself endlessly browsing interiors on Pinterest or flipping through the pages of your favorite Rizzoli book thinking, “How can I achieve a similar look in my own home?” I launched Town & Sea last Fall with the hope of being able to add a twist to the typical auction experience by marketing sales with design inspiration. Therefore, my goal is to not only assist clients with selling their pieces, but also to help bidders visualize what these items could potentially look like in their own homes. And the best part, most items start at $1 creating a thrilling bidding experience and the perfect opportunity to score great deals to make your design dreams a reality!
When clients have me come to preview the items they are interested in selling, I’m often asked, “Do you think you can sell these?” or my favorite question, “Would anyone really want this brown furniture!?” In these situations, I immediately think of the designs I’ve seen before that have incorporated similar pieces! This is because one of my favorite things to do after publishing a sale is to market the items by sharing these #designspiration comparisons on @town.and.sea.
Creating these design comparisons start with sourcing images of my favorite interiors. You can blame it on too many hours spent scrolling Instagram, browsing Pinterest or my embarrassingly large collection of design magazines! I also love the Inspiration Library on The Traditional List and have fun seeing what images are added daily. The next steps is narrowing down these interiors that incorporate items I have coming to the auction block in near future. As an example, for one of our current auctions “A Nantucket Home”, the items were photographed at a CT storage facility after the client had sold their home on Nantucket. Since Town & Sea bidding takes place entirely online, it can sometimes be overwhelming trying to imagine how items photographed in a storage unit would look like in a home setting. With that I’m mind, I created an Instagram story highlighting how some of my favorite designers have styled similar pieces!
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